Taylor Swift Didn’t Write Folklore
At least, not alone. Her process can teach us ad industry folk a lot about how collaboration leads to the best work.
4 min readJul 27, 2020
Full disclosure: I’m an inveterate Swiftie. I’ve been a fan since teardrops were falling on Taylor’s guitar, way back in the curly-locked country days, and I’ve loved every song since. But Folklore, Swift’s first…